It has been estimated, says BBC News, that “one in 10 Europeans are conceived in an Ikea bed.”
This statistic may explain the recent chaotic scene in North London, as fans of IKEA furniture–7,000 of them–overwhelmed 40 security guards and entered the store as a kicking, screaming mob in response to an ad for cheap sofas and bedframes.
The store remains closed and a 10% population drop in Great Britain is likely to follow.