Errol Morris in the Onion on why the 2004 Kerry campaign never used the real-people-who-switched from Bush to Kerry ads he did for MoveOn:
EM: … And so everyone knewthis is what puzzles me even now as I talk about it, it’s just so immensely frustratingeverybody knew that the election was going to be decided by a small fraction of the voters! …
AVC: Maybe there’s polling data that shows that attack ads and profile ads are more effective, no matter how much they reportedly turn off voters. Maybe the political machines know better.
EM: No, they don’t know more than we know, because they lost the election. If they knew so much, why’d they lose? [Laughs.]