Bzzzz–is that a scooter approaching, or a flock of buzzwords? A2O! AOS! Anyone for audio caffeine?
Buzzwhack’s Buzzword Compliant Dictionary has short definitions, full of attitude, for stuff like this. I even get their “BUZZWORD OF THE DAY”–and today’s definition took a (buzz)whack at Segway:
EPAMD: Electric Personal Assistive Mobility
Device. A term coined by Segway in an attempt to
convince state legislators its motorized
two-wheeler is not a “vehicle.” Vehicles aren’t
allowed on sidewalks, have to be registered like
cars and require drivers to be licensed. How many
vehicles, er, things meet the EPAMD definition?
Only the Segway and nothing else.
PR giant Burson-Marsteller’s super-aggressive hype campaign for Segway is a major case of a big ugly tail wagging a cute little dog. (Speaking of super-aggressive hype campaigns, Burson-Marsteller also fronts for Botox.)
Kinda makes you wonder–how much of the cost of a Segway goes to BM?
1 response so far ↓
1 Betsy Devine: Now with even more funny ha-ha and peculiar » Segway gets the (wild turkey) bird in California // Jun 6, 2007 at 11:52 am
[…] have to admire how Burson-Marsteller or somebody very like them has kept this from being a Segway story and turned it instead into a local LBL story. […]