Urban Outfitters: Hip but not hurrah.

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Urban Outfitters: Hip but not hurrah.

March 3rd, 2004 · 1 Comment

“Voting is for old people.” Yet another hip, ironic message from the hip, ironic Urban Outfitters.

Buy this shirt, and you’ll be sending a message
you might not have bargained for.

People who see you will wonder….

Does this kid know that Urban Outfitters is run by right-wing Republican Dick Hayne?
Does this kid know that Hayne has been funneling thousands of dollars from Urban Outfitters’ profits to the famously gay-bashing Rick Santorum?
Does this kid wonder just who benefits–and who gets hurt–if young people stop voting?

Thanks to Wonkette for this youth-market tinfoil-hat special!

Tags: Good versus Evil

1 response so far ↓

1 The Children's Liberation Front (actually, Yule) // Mar 3, 2004 at 8:25 pm

I love this in relation to your previous entry on 12th grade notes and not getting irony! That t-shirt is a nice example of irony being co-opted into ennui, which in turn is marketed into just what you said, a “youth-market tinfoil-hat special.” But are the kids buying it as ennui or irony or …what?

Hmm, must check out that community on Orkut devoted to message t-shirts (really, there is one, some of the fashionistas are linked to it)….

And remember William Gibson’s Pattern Recognition: Cayce Pollard’s job was “cool hunter,” described also by Naomi Klein (No Logo). The kids are trying to talk, but the corporation is packaging the voice.